Trademark protection is designed to secure a business asset that is unique to your business and your business alone. This prevents consumer confusion by making it easy for a consumer to identify what product is yours versus that of a competitor’s business. Therefore, your trademark is an important business asset. The stronger your logo or […]
Widerman Malek Law Blog
The 2019 Requirement for Foreign-Domiciled Trademark Applicants: Understanding the Need for U.S. Licensed Attorneys
In 2019, the United States Patent and Trademark Office (USPTO) implemented a significant change affecting trademark applicants and registrants outside the United States. The requirement mandates that all foreign-domiciled trademark applicants and registrants must be represented by a U.S. licensed attorney. This shift in policy has important implications for trademark attorneys practicing internationally, as it […]
Lawsuit over DeLorean Trademarks Heading to Trial – Back to the Future Time Machine at Issue
In the world of cinema, few vehicles are as iconic and beloved as the DeLorean time machine from the “Back to the Future” trilogy. As a sneakerhead, one of my dream sneakers would be the Marty McFly Nike’s, but with a price tag of $18,500, I’m going to have to write just a few more […]
Trademark Renewal Solicitation Letters – Are They Scams?
Without a doubt, I get close to two or three calls/emails a week from clients telling me that they received something in the mail telling them that they have to pay a fee in order to keep their trademark registration alive, to renew their trademark registration or, my personal favorite, to “monitor” their trademark application. […]
5 Benefits of a Trademark and Why You Need One to Protect Your Intellectual Property
Trademarks are the building blocks for the success of a new company. There are numerous reasons why a company or an individual needs to secure a trademark, including: 1. Brand Protection The public identifies a trademark and then separates the products and services from the other products and services in that field, creating brand recognition […]
How to Mitigate Intellectual Property Infringement
When it comes to Intellectual Property, it is essential to consider your options and legal protection. There are many ways individuals can intentionally or unintentionally interfere with your Intellectual Property. Helpful hints to avoid interference by others: Have a Trademark registered for your desired brand’s name, logo, or design to ensure they are secured and […]
Five Classic Examples of Trademarks
What is a trademark? “A trademark can be any word, phrase, symbol, design, or a combination of these that identifies your goods or services.” A trademark is how customers recognize you in the marketplace and distinguish you from your competitors. There are many different types of marks that can function as a trademark. It could […]
Why OSU Could Not Get a Trademark for THE
As college football fans welcomed back the return of another season, there has been much to celebrate. The time-honored traditions of Saturdays spent tailgating or cheering in front of the television give us all something to get excited for. But one group of Buckeye fans got some bad news near the start of the season. […]
NFL and College Football Trademarks – Part 2
Many years ago, I wrote an article about using NFL trademarks, which can be found here. As a result of that article, and despite the advice in it, I continue to get many questions asking if an NFL logo can be used to sell something. Everything Except the Logo? Some people try to get crafty […]
Atlas Van Lines Fights for Its Brand and Prevails in Trademark Infringement Case
Atlas Van Lines, an international transportation and logistics company, has been operating as “Atlas” since 1948. The company includes hundreds of agents across the United States and is a well-established brand throughout the country. In 2017, Atlas Van Lines discovered their registered trademarks, including “Atlas” and “Atlas Logistics,” were being used to advertise the services […]
