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Widerman Malek Law Blog

Search Engine Optimization and Trademark Infringement

Search engine optimization is a crucial aspect of a company’s online business success. It is what makes them visible to their potential customers. Before we move forward into the case at hand, let’s further understand the definition of a trademark and what it protects. A trademark is a word, symbol, or phrase, used to identify […]

Is Virgin Olive Oil a Thing of the Past?

If Richard Branson has his way, it might be.  Mr. Branson, the tremendously successful entrepreneur and chairman and founder of the Virgin Group has instituted a policy whereby the company’s lawyers aggressively target any company that uses the name Virgin in its own name, its marketing materials or within its URL. The Virgin group has […]

Protecting trademarks on social media

Social media is an excellent way to present your brand to new and existing customers. Much of commerce takes place online, and social media allows you to effectively market goods and services affordably. As others share your posts and products, new customers see your brand. Like much of the Internet, however, it is difficult to […]

How to keep your product from being counterfeited

As a business owner, the last thing you want or need is to find out some third-rate company is making knockoffs of your product and selling them to your consumers.  Not only might someone try to take you to court if the knockoff causes harm, it also severely harms your sales and hits you in […]

The Feds Win!

The Voice of America was created in 1942.  It became famous during World War II when radio emcees would broadcast news, songs, updates and even propaganda to US and Allied citizens, and also to listeners in “enemy territory” who could pick up the broadcast signal.  By the end of World War II, they provided content […]

Hints and tricks to help you register your first trademark

You’ve got a great idea on a new product or service and you know exactly what you want to name it.  Because you’re sure this will be your name, you might think that one of the first things you do is to register the trademark. But in reality, rushing to be first might not always […]

Where is Ski Town USA?

Most people think of Ski Town USA as Steamboat Springs, Colorado.  The Steamboat Ski and Resort Corporation trademarked the name in 1959.  Earlier this year, in order to entice more skiers to their city, the Visit Salt Lake organization started a campaign urging people to visit Ski City USA.  They advertised that once you visited […]

Interesting Famous Intellectual Property Disputes

Intellectual Property… You know that wonderful system that aims to foster an environment in which creativity and innovation can flourish. It’s supposed to be a ‘feel good’ approach to knowing that you’re covered and no one can take advantage of your priceless and genuinely unique inventions.  The laws behind IP are a bit more precise […]

5 Myths about Intellectual Property

For the most part, people don’t set out to “steal” someone else’s property or creative ideas, but they are often inspired by what they see or what they’ve heard, which in turn leads them down a sometimes daunted path of inappropriate business dealings equating to the loss of their business, fines, fees and even bankruptcy. […]

The Major Differences between Patents, Copyrights, and Trademarks

Trademarks, copyrights, and patents are all available to the public upon request. You do not have to be a business owner or part of a major company to apply for one of them. You must have something unique that is not a copy of someone else’s work in order to be granted a patent, copyright, […]

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