Valentine’s Day is coming up and millions of consumers are thinking of the perfect gifts for their loved ones; whether it’s a romantic night out or a special purchase off the internet. Certainly when looking to the internet for that purchase the online reviews help direct the buying power. This creative use of technology is used by almost everyone to determine the best products to buy and the best places to visit. However, one big question remains… are they accurate?
Online reviews are very skewed and not for the reason you may think. Sure, some people are biased, but the problem lies much deeper. Many companies are tech savvy and have an arsenal of legal advisors and marketing gurus working to make sure their products receive the best possible ratings. These teams ensure ratings remain high to keep consumers coming through the doors.
Some of these companies go as far as having employees or other individuals sign contracts prohibiting them from engaging in any critical or negative written, oral or pictorial reviews, effectively taking away their right to free speech and further twisting online reviews.