Every week, it seems, another news story appears about an innovative startup preparing to launch its new take on a product to a waiting market. While consumers and companies alike often eagerly anticipate these launches, they also pose potential risks to the company and its ownership of its intellectual property.
Today’s marketplace is more competitive than ever, and with more competition comes greater risk. How can companies protect themselves when creating a distribution agreement? What potential pitfalls arise, and how can they be avoided? What happens if the relationship between our company and the distributor changes? What if we wish to expand, or to end that relationship altogether?